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Shelly (Yeling) Xie
Toronto M2K0G4 | 416-822-6683 | [email protected] | LinkedIn | Personal Website
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🎯 Program Data Manager | Systems Builder | Reporting & Automation
PMP-certified Program Data Manager with 7+ years of experience designing and scaling innovation programs, optimizing operations, and building data systems that power decision-making. Skilled in Power BI, HubSpot, and AI tools to drive real-time reporting and automation. Recognized for bringing structure to fast-moving teams and building scalable internal infrastructure. Outside of work, I design productivity systems in Notion and coach others on organizing ideas, workflows, and knowledge.
🧭 Professional Experience
Program Data Manager
Accelerator Centre – Waterloo, ON | 2022 – Present
(Data Systems | International & Community Programs | Client Experience)
Promoted through 5 roles in 3 years to lead programs, reporting infrastructure, and international partnerships.
- Program Strategy & Delivery
- Designed and led global innovation programs (Startup Visa, BEDC, NZTE) across 5+ international markets
- Closed $1M+ in funding deals for 1 SUV cohort; supported 10 high-potential startups with 100% retention
- Managed onboarding and lifecycle of 150+ startups, ensuring continuous stakeholder engagement
- Facilitated 100+ workshops and strategic sessions on business models, goal-setting, and pitching
- Data Systems & Reporting
- Built and maintained 10+ Power BI and HubSpot dashboards for real-time metrics
- Developed 10+ automated workflows and pipelines in HubSpot, reducing admin workload by 50%
- Leveraged AI tools (ChatGPT, Copilot) to speed up analysis and reporting, saving 10+ hours/month
- Cross-Functional Leadership
- Led 5+ cross-team projects to improve visibility, internal processes, and decision-making
- Authored 15+ SOPs, built 1 centralized team knowledge hub and 1 resource library for founders
- Created 4+ Notion-based databases to support internal ops and founder resource access
🚀 Additional Experience
Canada → China → Canada | Mar 2018 – May 2022
Project Manager – Shelebration Tech Inc., Toronto
Project Supervisor – Nanhu Academy of Electronics & Information Tech, China
Project Management Officer – Minth Group, China
Community Manager – Regus IWG, Toronto